You might be wondering why companies give out all those free samples, we spoke to Karen from Mega Free Stuff which is a free stuff UK company that offers free samples and they told us the answers. Ever since the internet began rising in popularity, free samples have become more available than ever. In this article, we are going to look at the objectives companies want to achieve when they offer free samples.
Free Samples Encourage Brand Uncertainty
Organizations try to get people to switch form their normal brands, to the one that is offering then free samples. The objective in such a case is to get customers to start using and start paying for their products on a regular basis and drive them away from the previous products.
Free Samples Increase Customer Base
Most companies know that by giving free samples, they will eventually improve their customer base. What happens is that when a potential customer tries their product or service for free, they may like so much that they could be willing to buy the full-sized one for a long period.
Free Samples Also Build Brand Awareness
This promotion type is usually designed to promote a new product or service that has just been released into the market. Ideally, it may be used for well established product to create even more awareness and motivate the existing customers to keep using it. Ideally, companies may prolong the giveaways to attract more customers. Also, this is often an economic way of promoting or advertising a product in the long run and the loyalty will be boosted as customers who have received the free sample are more likely to be appreciative and will continue to use the product in the future.
Free Samples Also Allow Companies To Collect Data From Consumers
This is actually an added advantage to companies. Giving away free samples of their product gives them a chance to get facts and figures or what the customer thinks about their products. So, it is important to be aware that when you sign up for freebies, your information may be added to the company’s database and it is possible that they will send you extra promotional items or packages based on your preferences to the free samples.
The data the companies collect from prospective customers helps them improve on their products and make adjustments to give people what they actually want. This will in turn improve their sales and so it is often a win win situation.
Bottom line is that, by offering free samples, freebies and free stuff, companies are often aiming to market their products. If it is a new product in the market, then the free sample giveaway is at a pre-market stage but it also plays a major role in the entire commercialization of the product.
This type of marketing has many benefits compared to other forms of promotions and since the samples are free, it diminishes the organization’s marketing expenses. Furthermore, it is effective as the free samples introduce the products directly to the potential customers who are likely to buy the product on regular basis.