Last 2014, everybody was fascinated with a viral fundraising video. Can you still remember the Ice Bucket College? That viral video was a huge not only one country but it has thousands of versions around the world. The best part is the viral video was created with a greater purpose and for charitable reasons.
After that, every organization has been thinking of making the next viral fundraising video. But, it does not mean that it is the only viral fundraising video that succeeded. Numerous viral campaigns have found success over the past years and that’s all thanks to the presence of the Internet. At the present, the trendies when it comes fundraising are the poker gambling game tournament. Many organizations have been using it to turn a boring fundraising event to a night your guests won’t forget as it is full of fun, excitement and is very entertaining everyone who attended will have a great time.
If you are planning to make a viral fundraising campaign about poker tournament, you should take note of the following:
1. Simplicity is the key to your campaign message
As you create a message for your viral campaign, make sure that the message is simple and easily understood by all. If the campaign message is hard to explain, it won’t spread that fast, but, if the message is simple, many people show interest in your campaign.
2. It should include the word “ask”
In my opinion, the Ice Bucket challenged was a great success due to its international exposure and to the thousands of people who take the challenge. In your case, your goal is to raise funds and not ask people to take the challenge. If you want the public to take you seriously, you must ensure that your campaign is asking for the donation and each participant.
3. Ask only for a small amount
If you want your viral campaign to be the talk of the town, ask for a reasonable amount of donation. If you ask the public to donate $150, they will find it hard to donate such huge amount and pass it on friends. Donation ranging $5 to $25 is enough.
4. The campaign should contain a “Hook”
What is a hook? You can say that it’s something in your campaign that is fun and shareable. For instance, the Ice Bucket challenge’s hook is that after the challenge, the participant is able to choose 2-3 people that will take the challenge. For a poker fundraising video, you can ask your friends to play poker with you and once someone loses; he or she should be replaced by someone else without breaking the chain of the game.
5. Aim for superb visuals
The final ingredient is that the campaign should have great visuals. This only means that if you want your viral campaign to be viral, it should be easily explained in photos and through videos as well. Believe it or not, your viewers are very much attracted to videos where they can see their friends and family participate.
As you start to create your viral poker fundraising campaign, please keep the following things in mind to ensure that your video will go viral and your mission to raise funds through poker will be a huge success.